The UAE's hospitality and food distribution industry continues to expand, creating excellent opportunities for experienced sales professionals who understand the HORECA and FMCG markets. Companies supplying restaurants, hotels, cafés, supermarkets, and catering businesses are actively searching for talented individuals who can build strong customer relationships and drive consistent business growth.
A company based in Dubai Investment Park 1 (DIP-1) is currently recruiting a motivated Sales Executive – HORECA & FMCG. This opportunity is ideal for candidates who enjoy meeting clients, identifying new business opportunities, and developing long-term commercial partnerships within the UAE food service industry.
If you have experience in FMCG sales, food distribution, hospitality products, or B2B customer development, this role offers an excellent opportunity to grow your professional career in one of the UAE's most competitive sectors.
Position Details
- Job Title: Sales Executive – HORECA & FMCG
- Location: Dubai Investment Park 1 (DIP-1), UAE
- Industry: HORECA & FMCG Distribution
- Employment Type: Full-Time
- Department: Sales & Business Development
What Makes This Role Exciting?
Unlike traditional sales positions, this role allows you to work directly with restaurants, cafés, hotels, catering companies, supermarkets, and food retailers. You'll become a trusted business partner by helping customers source quality products while expanding the company's presence across the UAE market.
The company values professionals who enjoy building relationships rather than simply closing sales, making this an excellent opportunity for ambitious sales executives seeking long-term career growth.
Your Daily Responsibilities
Business Development
- Identify new customers within the HORECA and FMCG sectors.
- Develop long-term business opportunities.
- Expand the company's customer portfolio.
- Generate qualified sales leads.
- Maintain a healthy sales pipeline.
Client Relationship Management
Building strong customer relationships is one of the most important aspects of this role.
- Meet existing and potential clients regularly.
- Understand customer purchasing requirements.
- Provide professional product recommendations.
- Maintain long-term business relationships.
- Deliver excellent customer service.
Market Intelligence
- Monitor competitor activities.
- Track market pricing.
- Identify industry trends.
- Report new business opportunities.
- Recommend sales improvements.
Sales Operations
- Coordinate orders with internal departments.
- Ensure timely product deliveries.
- Follow up on outstanding payments.
- Prepare sales reports.
- Conduct client presentations when required.
Who Can Apply?
The employer is looking for confident professionals with practical experience in sales and customer relationship management.
- Previous experience in HORECA sales.
- Experience within FMCG distribution.
- Knowledge of UAE food service businesses.
- Excellent communication skills.
- Strong negotiation abilities.
- Customer-focused approach.
- Basic Microsoft Office knowledge.
Experience That Will Give You an Advantage
Candidates who already have an established customer network within the UAE market may have a competitive edge.
- Restaurants
- Hotels
- Cafés
- Catering Companies
- Cloud Kitchens
- Food Distributors
- Retail Supermarkets
- Wholesale Food Suppliers
Skills Employers Value
- Business Development
- B2B Sales
- Lead Generation
- Account Management
- Negotiation Skills
- Customer Relationship Management
- Sales Reporting
- Presentation Skills
- Communication Skills
- Problem Solving
Employee Benefits
The company believes in rewarding dedicated employees and providing opportunities for long-term professional growth.
- Competitive monthly salary.
- Career advancement opportunities.
- Professional working environment.
- Supportive management team.
- Exposure to the UAE's growing HORECA market.
Career Path
Professionals who consistently achieve sales targets and maintain strong customer relationships may have opportunities to progress into senior positions such as Business Development Executive, Key Account Manager, Area Sales Manager, Regional Sales Manager, or Sales Supervisor.
How to Apply
If you have the required experience and are ready to join a growing organization in Dubai, submit your application today.
Apply via WhatsApp:
+971 56 230 3993
WhatsApp Message:
Mention "Sales Executive – HORECA & FMCG" when sending your CV.
Frequently Asked Questions
Where is this job located?
The position is based in Dubai Investment Park 1 (DIP-1), United Arab Emirates.
Which industries are preferred?
Candidates with experience in HORECA, FMCG, food distribution, hospitality, or related sectors are encouraged to apply.
Is an existing customer network beneficial?
Yes. An established HORECA or FMCG client network within the UAE will be considered an added advantage.
How can I apply?
Send your updated CV via WhatsApp to +971 56 230 3993 and mention "Sales Executive – HORECA & FMCG".

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